Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Leo Burnett steps away from Freeview account after five years

Leo Burnett will not take part in an upcoming review of Freeview’s agency roster, ending its five year relationship with the free to air service.

The decision is understood to be an amicable one between both parties with Leo Burnett keen to stress how “proud” it has been of the work the two have produced.

Freeview drafted in the agency in 2011 following a three-way pitch against The Red brick Road and Wieden+Kennedy. Leo Burnett was tasked with convincing people to use the service, which is a joint venture between BBC, ITV, Channel 4, Sky and Arqiva, creating popular campaigns such as ‘Cat & Budge’ and ‘Left Behinds’.

The focus of these ads shifted in response to how fragmented TV viewing has become, tackling everything from winning over lapsed Freeview viewers to rebranding and trying to become ‘the new normal’ in TV.

The most recent and final creative from the relationship launched last October and was Freeview’s biggest campaign to date (see above).

Paul Lawson, chief executive of Leo Burnett, said, “Freeview is a fantastic brand and we have produced campaigns for them that are some of the most persuasive, salient, recognised and best-loved in Freeview’s history. We’re immensely proud of what we’ve done and wish Freeview the very best in their continuing mission to provide quality, free TV for the nation.”

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