Creston agrees partnership with Ariadna Group helping it grow into LatAm
Creston Unlimited and Latin America-based Ariadna Holding Group have agreed a partnership to allow both to grow their international standing.
The agreement between the two marketing communications groups will enable them to make the most of each other's local expertise for existing clients across the UK, US and Latin America, with joint pitches being enabled across global opportunities.
Creston Unlimited, which owns agencies such as Nelson Bostock and TMW, shares major clients such as Diageo, Nissan, Toyota and Unilever with The Ariadna Group already. The pair also hold relationships with German network Serviceplan as well.
Barrie Brien, chief executive of Creston’s Group, reiterated the partnership lets the company grow into the Latin American region and said that it was "thrilled".
Juan David Pinzon, Ariadna Holding Group’s president and chief executive , added: “After a successful European partnership with Serviceplan, we’re extending our service offering across the UK and US with Creston Unlimited. As a specialist in Latin American marketing, this enables us to take our most successful campaign ideas global. With a similar dedication to unlocking the power of technology to meet client challenges, Creston Unlimited is the natural partner for Ariadna.”
The Ariadna Group, which offers a range of marketing services such as creative, media, tech and strategy, was founded in 1999 and has 350 staff across 10 countries.
Last week, Creston announced a number of new client wins within the group, including contracts with Vodafone, British Airways and Weetabix.