It's Super Bowl time again, folks. But this year's game is extra special as it's the 50th to grace the gridiron. There have been, and will be, plenty of great ads, but we wanted to take a look at some of the additional marketing moments that have shaped what has becomes the world's most coveted event for brands, celebrities and the industry at large.
Here, in no particular priority/order, are the first 10 marketing "moments" that we came up with (including ads, of course).
Browse this first list and vote for your favorite, giving your least important moments one star or more depending how momentous you felt each was. At the end of the week, we'll tally the votes and crown the moment you deemed most important.
(And in case you're wondering, The Drum is taking Denver over Carolina, 34-31.)
Keep 'em Coming: Ad Spend just keeps on growing and growing and growing
Because in 2014 the game generated $331.8m in ad spend alone.
Cutting the check
Because in 1967, a 30-second spot was well south of $500,000.
USA Today Ad Meter
Because someone had the good sense to suggest this idea.
Detroit on the Rise
Because when a bold story is told with Eminem, it's advertising gold.
Because it’s true, hilarious and something one would expect from the deft touch of Fallon.
Oreo Sitting It Out
Because everyone wanted to know how they’d follow up with “Dunk in the Dark.” Then, they did…nothing.
Avocados From Mexico
Because it came out of nowhere and it was the #firstdraftever
43. Oh Canada!
Because in 2017, the good people up north get to see all of the US work, not just the game and the Canadian ads.
Because “Marcia, Marcia, Marcia” by Steve Buscemi never gets old. Nor does Danny Trejo.
41. Going all Macro
Because Budweiser is still “The King Of Beers,” baby.
We welcome you to add your own big marketing moments in the comments section below as well — because we might have missed a few here and there.
Continue to vote on page 2
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