Budweiser Chrysler Oreo

Vote: The Most Important Super Bowl Marketing Moments - Snickers, EDS, Chrysler, Avocados from Mexico


By Doug Zanger, Americas Editor

February 1, 2016 | 5 min read

It's Super Bowl time again, folks. But this year's game is extra special as it's the 50th to grace the gridiron. There have been, and will be, plenty of great ads, but we wanted to take a look at some of the additional marketing moments that have shaped what has becomes the world's most coveted event for brands, celebrities and the industry at large.

Here, in no particular priority/order, are the first 10 marketing "moments" that we came up with (including ads, of course).

Browse this first list and vote for your favorite, giving your least important moments one star or more depending how momentous you felt each was. At the end of the week, we'll tally the votes and crown the moment you deemed most important.

(And in case you're wondering, The Drum is taking Denver over Carolina, 34-31.)

Keep 'em Coming: Ad Spend just keeps on growing and growing and growing


Because in 2014 the game generated $331.8m in ad spend alone.

Cutting the check


Because in 1967, a 30-second spot was well south of $500,000.

USA Today Ad Meter



Because someone had the good sense to suggest this idea.

Detroit on the Rise



 Because when a bold story is told with Eminem, it's advertising gold. 

Herding cats



Because it’s true, hilarious and something one would expect from the deft touch of Fallon.

Oreo Sitting It Out

Because everyone wanted to know how they’d follow up with “Dunk in the Dark.” Then, they did…nothing.

Avocados From Mexico

Because it came out of nowhere and it was the #firstdraftever

43. Oh Canada!



Because in 2017, the good people up north get to see all of the US work, not just the game and the Canadian ads.

42. Snickers



Because “Marcia, Marcia, Marcia” by Steve Buscemi never gets old. Nor does Danny Trejo.

41. Going all Macro



Because Budweiser is still “The King Of Beers,” baby.

We welcome you to add your own big marketing moments in the comments section below as well — because we might have missed a few here and there.

Continue to vote on page 2

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