Ted Baker turns to gaming for Valentine's Day digital drive

Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’.

The Valentine's Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish.

Ted Baker brand communication director Craig Smith said: "Smack has done a great job of running with the theme to develop a digital execution that ticks all the boxes on the brief, and resonates strongly with our audience.

"Talking to our customers in an innovative way is key to our global marketing strategy at Ted Baker. Through the ‘SoleMates’ game, we are able to playfully engage both existing customers and introduce new audiences to the world of Ted.”

The 'Hook your SoleMate’ theme will also appear across Ted Baker store windows in the run-up to Valentine's Day.

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