HSE Cake has announced that Simon Moore will be returning to the agency as group creative director of the first entertainment hub within the global Havas Network as the agency looks to strengthen its creative offering.
Moore will be responsible for leading creative output across all clients, including the likes of Electronic Arts, Virgin Atlantic, Sony Mobile, The Coca-Cola Company, Barclays, Carling and Very.co.uk. Meanwhile, Lizzy Pollott has been promoted to associate creative director.
Moore spent eight years at Cake between 2005 and 2013, when he was responsible for producing some of the agency’s most famous work, including the Cannes Lions-winning Sainsbury’s Never Mind The Pollacks and IKEA Sleepover. Moore left the agency three years ago to join Mischief PR as creative director. He re-joins the group now following the recent merger with Havas Sports and Entertainment in the UK to create HSE Cake.
Moore joins Nicola Rutledge (managing partner, entertainment partnerships) and Jodie Butt (head of PR) who have both returned to the agency in recent months in senior positions.
Adrian Pettett, chief executive, HSE Cake, said: “Simon was a huge part in establishing Cake’s creative heritage. A fearless commitment to driving innovation and out of the box creativity which is the bedrock of everything this agency stands for. Simon returning as the creative chief of our newly merged and enlarged operation with Havas Sports is incredibly exciting for us, for him and most importantly for our clients.”
Moore added: “It’s a very exciting time to be at HSE Cake, I first chatted about the entertainment hub with Adrian over the summer and was very interested in what I heard.
"Building stronger partnerships between brands and entertainment has always sat at the heart of what Cake had previously done. The hub takes that concept to the next level. I think we both felt that the successful work they have been doing, would be enhanced by my return both conceptually and aesthetically.”