Hyundai reveals upcoming Super Bowl 50 ad, 'The Chase'

Hyundai, an official NFL sponsor, has released one of its collection of Super Bowl 50 ads, in advance of the game this Sunday. Set to air in the first quarter, the “the Chase” was created by Huntington Beach, California-based Innocean Worldwide and directed by Aaron Stoller of Biscuit Filmworks.

In what could be described as a very mild homage to “The Revenant,” the 30-second work features Hyundai’s voice-activated Blue Link Remote Start feature on the new Elantra.