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Three customers hijack its #Makeitright slogan after price hikes to its tariffs

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By Seb Joseph, News editor

January 30, 2016 | 2 min read

Three’s #Makeitright slogan is meant to encapsulate the brand’s commitment to the customer but it’s currently being used by many to voice their dismay at the prospect of expensive bills.

The mobile phone operator has doubled the cost of some of its monthly tariffs in a move that will impact a sizeable chunk of its 8.8 million users. Those affected have 30 days to switch to another plan or supplier before they are moved to another tariff, though customers believe it’s an underhanded attempt from Three to offer less for more.

To that end, some disgruntled Three customers have turned the brand’s #Makeitright slogan against it on Twitter.

Matthew Ashworth tweeted: "If @ThreeUK make me change my contract from £17 a month to £34, I'll be finding a new provider... #MakeItRight."

Debbie Daley posted: "#makeitright I got my letter from #ThreeUK hiking up my tariff from £15 to £30. After them trying to flog me other deals have gone PAYG."

A Three spokesperson told City AM yesterday (29 January) that the tariff changes would offer customers more choice:

“In March 2014, we introduced new price plans giving customers more options in the size of their data and voice bundles, as well as limits and alerts to prevent bill shock.

“We have a lot of tariffs that we no longer sell and moving customers to one of the new plans will ensure they can enjoy the benefits of these plans.”

Hutchison Whampoa-owned Three wants to take over rival telecoms firm O2 later this year, although the deal is set for further examination due to fears the union will diminish competition. Those concerns would have likely been stoked further on the news that BT has competed its purchase of EE yesterday (29 January).

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