Modern Marketing

Tesco cans 24 hour commerce at 76 outlets

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By John McCarthy | Media editor

January 29, 2016 | 3 min read

Tesco has reigned in the operating times of around a fifth of its 24 hours stores in a bid to recoup costs during periods of low footfall after nightfall.

Tesco

The supermarket giant announced that 76 around the country will have their operating hours reduced, closing their doors to customers between midnight and 6am.

The move will have ‘minimal’ impact on staff working at the stores, instead they will be “freed up to replenish products on the shelves overnight, which will mean better availability of products and better looking stores when they open their doors to customers each morning,” it said in a statement.

Tesco

Tony Hoggett, retail director for Tesco said: “We’re always thinking about how to serve our customers better in each of our stores and with the growth of online grocery shopping, these stores saw very few customers during the night.

“It makes much more sense for colleagues at those stores to focus on replenishing the shelves instead and making sure they’re fully stocked when they open their doors at 6am.

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“We’ll continue to make changes in store in ways that will make shopping at Tesco a better experience for our customers, at the times they want to shop.”

The changes will come into play between 14 March and 11 April.

This comes as the brand looks to return to a healthy outlook after relaunching its Brand Guarantee in October 2015.

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