Shock Top’s first Super Bowl ad sees comedian T.J. Miller make fun of a talking orange slice
AB InBev’s Shock Top is making its Super Bowl debut this year with a spot featuring HBO’s ‘Silicon Valley’ star T.J. Miller and the brand’s orange slice mascot, Wedgehead.
Created by Anomaly Toronto, the ad kicks off the brand’s ‘Live Life Unfiltered’ campaign that will see Miller taking part in digital ads and in-person appearances for the brand throughout the year.
In the spot (extended version above), Miller and Wedgehead toss insults at one another in a bar.
After Wedgehead tells Miller he looks like he peaked in middle school, the comedian tells the orange slice he’s awfully sassy for someone without a torso.
Of the commercial, vice president of Shock Top Jake Kirsch said: “Shock Top is all about living life unfiltered, embracing real talk and experiences without pretension or labels, an attitude we think comes across loud and clear in our big game spot.”
According to the brand, this is the first time AB-InBev has made an investment of this sort into a beer that isn’t a lager.