EE CMO Pippa Dunn to depart following the completion of BT merger

EE’s chief marketing officer Pippa Dunn is leaving the business after 12 years following the telecom firm’s acquisition by BT.

Dunn’s exit is part of a wider exodus sparked by the completion of the company’s takeover, though no more changes to the marketing function have been announced as of yet. During her tenure, Dunn played a key role in launching the EE brand, helping to make its 4G offering a prominent part of its branding with campaigns such as those starring Hollywood star Kevin bacon.

Dunn said: “It’s the hardest decision I’ve ever had to make, to leave EE at what is set to be a super-exciting time for the business, as it enters a new chapter with BT. But I believe that this is the right time for me to try something completely different. I hand over to Marc and his new team and wish them the very best of luck for the future.”

EE’s second most senior marketer Spencer McHugh will stay in his role as marketing director.

Chief executive Olaf Swantee already announced his departure earlier this month and will be replaced by chief commercial officer Marc Allera. Chief financial officer Neil Milson will also depart along with chief of customer service Francoise Clemes and chief performance officer Ralf Brandmeier.

Allera is set to reveal his new management team next week.

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