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MediaCom Sony Akqa

Business on the move: account wins and reviews from AKQA, St Luke’s, Summit and more


By Natalie Mortimer, N/A

January 29, 2016 | 3 min read

Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.


St Luke’s

Aunt Bessie's has chosen St Luke's to handle it's £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand.

The pair will work together immediately and St Luke's will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate the breadth of their food portfolio.

Lucky Generals

Lucky Generals has been appointed by Radiocentre, the industry body for commercial radio, to create a campaign to raise awareness and boost positive perceptions of radio amongst advertisers and agencies.

Radiocentre works on behalf of 40 radio companies operating 278 licensed stations across the UK and representing 90 per cent of commercial radio in terms of listening and revenue

Brighouse and Faith PR

Brighouse PR and communications agency Faith PR has been appointed by the UK based professional golf travel services provider Fairway Travel.

The appointment sees Faith PR join forces with Huddersfield-based Browndog Design who will be providing design and digital support, which includes revamping the Fairway Travel Website and the design and build of an e-communications programme.



AKQA has won the Johnson & Johnson Baby business in China, working on the ‘evolution’ of its brand communications via a predominantly digital remit.

The agency will now drive its digital strategy, creative direction and technology implementation, as well as being charged with social media planning.


Sony has handed the majority of its media business to MediaCom following a global review spanning Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation, Ad Age reports.

Sony Pictures will retain incumbent UM in North America and other markets, and add OMD in more international markets.

Playstation and mobile will consolidate globally with MediaCom, alongside electronics in international markets.


Online retail specialist Summit has been appointed to reshape the PPC activity of Boohoo, in the UK, Ireland, US and Australia following a competitive pitch.

The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation.

MediaCom Sony Akqa

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