Tinder invites users to 'say more with GIFs' this Valentine's Day
Tinder has teamed up with GIF search engine Giphy to offer romantics who are lost for words the chance to express themselves through moving images instead.
The dating app has partnered with the tool to tap into the burgeoning GIF trend, and will offer users access to a collection of millions of pictures.
The product update has also seen the app follow in Facebook's footsteps with a new 'like' feature and an emoji suite which provides "quick and simple ways to communicate sentiment" with matches.
Sean Radd, Tinder's chief executive said the changes unlock the potential for users to "interact with potential dates in a more nuanced and compelling way than with verbal language alone."
"At Tinder, we’re on a mission to create more meaningful connections," he asserted. Tinder improved its dating algorithm at the end of 2015 to do just that, and recently hit the 100m mark for downloads.
"Giphy is shaping the future of communication and Tinder is shaping the way people connect," added Adam Leibsohn chief operating officer at Giphy.
"Whether it’s a favourite TV show character, moment from music videos or irresistible cat GIF, we bond fastest over the content we love. There’s no better match than Giphy and Tinder."
With the product launched just in time for Valentines Day, only time will tell it Giphying is set to replace the more traditional 'Roses are red, violets are blue..' poems and cards.