Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Periscope's future now clouded after Facebook opens up its Live broadcast to all users

A recent Facebook update could prove damaging to Periscope’s growth after the social media giant announced that it will open up its live streaming to all US iPhone users.

Initially Facebook’s live streaming option was only available to celebrities before rolling out to journalists and public figures too, but after five months of tweaks the option has become available to all US users with an iPhone.

Now when a user goes to share a status update, they’ll see the Live button alongside the ones for photos, stickers, and locations. When filming users can write a brief description and choose the audience that they want to broadcast to.

The live broadcasts will also show the names of viewers and friends who are tuning in along with a real-time stream of comments. As with any other video, they will be saved to the Timeline. A subscription option is also available, meaning users can be notified when the next time a broadcast takes place.

Facebook says that the service will extend to the rest of the world in the coming weeks and it hopes to bring live video to people using Android phones soon.

The move is a threat to Periscope's live streaming model. The platform recently improved its service by offering live streaming directly from Twitter.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis