South Korean auto brand Kia has revealed that Christopher Walken will be its Super Bowl 50 ambassador with a brief teaser clip.
Fronting Kia’s seventh consecutive Super Bowl ad, Walken confounds a man looking for a sock in the ‘Walken Closet’.
Kia will utilise the slot to promote the 2016 Kia Optima, according to Adweek.
A 60 second slot is set to run during the third quarter of the game.
Walken will engage in some literal sock-puppetry during the slot, Kia announced.