Read our new manifesto
Future 50 Banner

Kia unleashes the Christopher Walken ‘Walken Closet’ in Super Bowl 50 teaser

South Korean auto brand Kia has revealed that Christopher Walken will be its Super Bowl 50 ambassador with a brief teaser clip.

Fronting Kia’s seventh consecutive Super Bowl ad, Walken confounds a man looking for a sock in the ‘Walken Closet’.

Kia will utilise the slot to promote the 2016 Kia Optima, according to Adweek.

A 60 second slot is set to run during the third quarter of the game.

Walken will engage in some literal sock-puppetry during the slot, Kia announced.