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By John McCarthy, Opinion Editor

January 28, 2016 | 1 min read

South Korean auto brand Kia has revealed that Christopher Walken will be its Super Bowl 50 ambassador with a brief teaser clip.

Fronting Kia’s seventh consecutive Super Bowl ad, Walken confounds a man looking for a sock in the ‘Walken Closet’.

Kia will utilise the slot to promote the 2016 Kia Optima, according to Adweek.

A 60 second slot is set to run during the third quarter of the game.

Walken will engage in some literal sock-puppetry during the slot, Kia announced.

Christopher Walken Kia Super Bowl

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