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Line The Economist

The Economist partners with messaging service Line to grow its Asian audience

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By Tony Connelly, Sports Marketing Reporter

January 28, 2016 | 2 min read

The Economist has strengthened its social presence with the announcement that it will publish its content on social platform Line in a bid to grow its audience in Asia.

Line messaging app
Line

Line messaging app

Line

The partnership with the Japanese-based messaging and news app will see The Economist become one of the first publishers to put its articles and video content on the platform.

The whatsapp/Twitter like platform has grown in popularity since its 2011 launch, now claiming to have over 200 million monthly active users across more than 230 countries. It’s take up in Asia, particularly among young people interested in current affairs, will help the title grow its audience in the key region.

Denise Law, deputy editor of social media for The Economist said, "We believe that there's a whole universe of younger readers on LINE—particularly in Asia and the US—who appreciate our journalism and want an easy way to engage with and share our global opinions with their friends."

The new partnership with Line follows on from a number of similar moves from The Economist designed to up its presence across social media. This includes recent partnerships with Facebook on Instant Articles and with Twitter on Moments.

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