Brand USA, the marketing body for the United States, is to mount a £1m News UK campaign promoting American national parks as holiday destinations across The Times and The Sunday Times.
This will include a series of adverts, advertorials, travel supplements, rich media and digital creative assets commencing with a reverse front cover on The Sunday Times magazine.
Accessible by subscribers and non-subscribers alike the content will position the USA as the perfect getaway destination for those seeking both city and outdoor experiences.
David Whitaker, Brand USA’s chief marketing officer, said: “News UK’s titles provide us with the right audience, content and distribution for our campaign, and provides the right platform from which to highlight these incredible American experiences.”
Karin Seymour, sales director at News UK, added: “Our readers trust our brands and Brand USA understands that advertising in a trusted environment is more effective. We have created a campaign that will resonate with our culturally switched on readers who are extremely enthusiastic about travel.”
The campaign dovetails with the release of ‘America Wild: National Parks Adventure’, an IMAX presentation narrated by Robert Redford.