Manchester United has named Indonesian brand YOU.C1000 as its official isotonic drinks partner in its latest step toward growing its fan base in South East Asia.
Both parties will collaborate during the multi-year regional partnership to excite the estimated 54.5m Manchester United followers in Indonesia with a diet of promotions, competitions and events.
As part of these activities first team players will be given the drink to demonstrate its hydration effects and the club crest will appear on packaging to showcase the new relationship.
YOU.C1000 president director, Alaric Djojonegoro remarked: “Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base to our unique isotonic drink. Football represents an important platform for YOU.C1000 and we believe by partnering with the world’s most iconic football club, we will provide exciting opportunities for Indonesians that will bring them closer to the Club they love so much.”
To launch the pairing both parties have launched ‘We Are United’, a competition which will challenge four Manchester United fan clubs in Indonesia to create their own match-screening event.