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Apple News considers the addition of subscription content in monetisation thrust


By John McCarthy, Opinion editor

January 27, 2016 | 2 min read

Apple is looking to open up its Apple News service to subscription-based content, giving publications with a paywall a whole new audience to tap.

The update will allow publishers to add paywalls to their content on Apple News allowing the likes of the Wall Street Journal, the New York Times and the Financial Times a more significant presence and greater revenue raising powers via the app.

Reuters cites two sources, adding that the move would help differentiate Apple News from the likes of Facebook’s Instant Articles, which currently only hosts free content.

No details have emerged on how Apple plans to monetise the scheme but the move represents a forward step from the paid teasers currently appearing on the app.

Apple News was launched in September 2015 and has partnered with over 100 publishers to date.

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