Amazon drafts in Alec Baldwin for first-ever Super Bowl ad
Amazon has tapped the talent of actor Alec Baldwin and former Miami Dolphins quarterback Dan Marino for its first-ever Super Bowl campaign.
The e-commerce giant stumped up the multi-million dollar fee attached to the sporting event to promote its Echo wireless voice command device.
In the teaser for the yet-to-air spot, Baldwin and Marino are seen brainstorming ideas for a Super Bowl party and consult the device to clear up what a 'Snacks Stadium' is.
Ad agency Leo Burnett is behind the work.
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