Animal welfare group Peta claims its latest provocative ad was ignored by Super Bowl 50 broadcaster CBS.
The NSFW slot, entitled ‘Last Longer’ implies that vegan males last longer during sex than their meat-eating counterparts: "Cholesterol in meat, eggs, and dairy products slows the flow of blood to all the body's organs—not just the heart.
To have the not-so-subtle ad feature during SB50, Peta would likely have had to cough up somewhere in the region of $5m. A Peta spokesperson told the HuffPost that it had submitted the ad but “didn't get a response from the executives at CBS”.
Lisa Lange, Peta senior vice president, said: “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.
“PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pyjama pocket, just to snack on later, but they’re also really pleased to see you.”
Earlier this month the group ran an ad in which a man battered a woman and stole her jumper to protest the treatment of sheep in sheering sheds across the world.