Johnson & Johnson appoints AKQA as agency of record for baby products in China

AKQA has won the Johnson & Johnson Baby business in China, working on the ‘evolution’ of its brand communications via a predominantly digital remit.

The agency will now drive its digital strategy, creative direction and technology implementation, as well as being charged with social media planning.

Commenting on the appointment, Richa Goswami, Asia Pacific head of digital at Johnson & Johnson, said: “They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.”

AKQA’s China business is long established, having opened up in Shanghai in 2006. Like many global expansions, it was driven by client needs as it opened in China to service Coca-Cola ahead of the Olympic Games in Bejing in 2008.

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