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Facebook’s Tris Gates-Bonarius joins FCB as global executive creative director of Beiesdorf account

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By Minda Smiley, Reporter

January 26, 2016 | 2 min read

Tris Gates-Bonarius is joining FCB as global executive creative director of German personal care brand Beiersdorf.

Gates-Bonarius replaces Constantin Kaloff and joins from Facebook, where she was serving as creative director at the social media giant’s creative shop in Amsterdam. Before joining Facebook in 2013, she worked at a number of agencies including Saatchi & Saatchi, McCann Erickson and AMV BBDO.

In her new position, she will work alongside FCB’s chief client officer and worldwide account director Erika Darmstaedter on Beiesdorf’s brands, which include Nivea, Eucerin and Hansaplast.

Of her new role, she said: “I love global business and this is an incredible opportunity to have an impact on an iconic brand – and take it even further into the digital world. I can’t wait to work with Erika, leading and supporting a world-class international team.”

She officially joins the agency in February and will be based in Hamburg.

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