Rome-based energy company Enel has unveiled a new website, logo and visual identity in an effort to reposition itself as a “sustainable” and “innovative” global brand.
The changes come as Enel aims to make “Openness” a core brand value through a strategic approach that includes opening energy to more people, new uses and new technologies.
According to the company, the “new visual identity and logo show a host of colours to reflect the variety of the energy spectrum, the multi-faceted nature of a Group present in over 30 countries and the increasing diversity of the company’s services within the global energy system.”
Global creative consultancy Wolff Olins served as the creative lead for the rebrand with help from agencies including Huge and Saatchi & Saatchi.
Ryan O’Keeffe, director of communications at Enel Group, said: “Wolff Olins helped us articulate our strategy with elegant simplicity, and with a boldness and dynamism to drive our most ambitious global plans. Taking on challenges such as access to electricity, climate change and powering smart cities requires a brand that is open, flexible and enables our leadership of the global energy transition. Wolff Olins were the creative partner that helped us not only communicate all of this to the world, but also supported us in creating a brand strategy that would push our Group to be truly agile and responsive.”
The complete overhaul of the brand’s online presence is set to roll out over the course of this year.