Dixons Carphone toasts a Merry Christmas as sales rise

Consumer electrical goods provider Dixons Carphone has enjoyed a bumper Christmas trading period after sales over the crucial holiday at its Currys, PC World and Carphone Warehouse branded stores beat forecasts.

The retailer had been expected to pull in a pre-tax profit of £440m for 2015-16 but a late jump in sales could see that figure rise as high as £450m, smashing the equivalent figure of £381m made in 2014-15.

This followed a five per cent rise in like for like sales in the 10 weeks to 9 January, exceeding forecasts for a three per cent rise.

The promising sales figures come as Dixons Carphone seeks to shepherd its disparate brands into a single offering by phasing out remaining PC World and Currys stores in favour of Carphone Warehouse – resulting in the closure of 134 stores.

Further afield Dixons Carphone reported a 3 per cent rise in sale in the Nordics and a 9 per cent boost in southern Europe with the firm also reporting a successful trial of its Sprint format in the US, signalling the go-ahead for the joint-venture to expand to 500 stores.

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