Dixons Carphone toasts a Merry Christmas as sales rise

Consumer electrical goods provider Dixons Carphone has enjoyed a bumper Christmas trading period after sales over the crucial holiday at its Currys, PC World and Carphone Warehouse branded stores beat forecasts.

Dixons Carphone, Currys, PC World

The retailer had been expected to pull in a pre-tax profit of £440m for 2015-16 but a late jump in sales could see that figure rise as high as £450m, smashing the equivalent figure of £381m made in 2014-15.

This followed a five per cent rise in like for like sales in the 10 weeks to 9 January, exceeding forecasts for a three per cent rise.

The promising sales figures come as Dixons Carphone seeks to shepherd its disparate brands into a single offering by phasing out remaining PC World and Currys stores in favour of Carphone Warehouse – resulting in the closure of 134 stores.

Further afield Dixons Carphone reported a 3 per cent rise in sale in the Nordics and a 9 per cent boost in southern Europe with the firm also reporting a successful trial of its Sprint format in the US, signalling the go-ahead for the joint-venture to expand to 500 stores.