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The Directory Big Won rankings 2015: BBDO named Top Creative Network & Leo Burnett MENA's Bechara Mouzannar named Most Awarded CCO


By Stephen Lepitak, -

January 26, 2016 | 3 min read

BBDO has once again been named as the Top Network for Creativity by The Directory Big Won 2015 rankings, having recieved the most creative awards last year while Leo Burnett MENA's Bechara Mouzannar was the most awarded chief creative officer.

BBDO has topped the list for a second year, beating Leo Burnett, DDB, Ogilvy and Y&R respectively while WPP was the Top Holding Company ahead of Omnicom, Publicis, IPG and Havas.

The Top Media Agency Network was Starcom Mediavest, ahead of Mindshare, OMD, Mediacom and UM, while BBDO New York was best R/GA New York to be named the Agency for Creativity. Last year's top agency, Dentsu Tokyo Japan slipped to Eighth position.

Starcom MediaVest Group Sydney was the Top Media Agency while the Most Awarded Campaign across all categories was Nazis Against Nazis for ZDK Gesellschaft by Grabarz & Partner Hamburg.

The USA retained its number one position as Top Country for Creativity, whose the UK continued to hold second place, but Australia rose to third from fifth last year. Germany and France were fourth and fifth respectively.

Mouzannar finished top of the Chief Creative Officer list ahead of David Lubar from BBDO Worldwide and Greg Hahn from BBDO New York. The Top Executive Creative Director was Malek Ghorayeb from Leo Burnett Beirut.

Adam&Eve DDB London was the Top UK Agency, beating Abbott Mead Vickers BBDO and Wieden + Kennedy London.

This years rankings were compiled from 7,194 awards won from 3,406 separate pieces of work by 1,443 agencies with 2,355 art directors, 2,142 creative directors, 2,096 copywriters, 831 designers, 792 executive creative directors, 520 planners, 409 chief creative officers and 248 planning directors.

Read the editor's commentary from Patrick Collister on this years results.

Starcom Mediavest Leo Burnett Bbdo

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