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Budget EMEA Europe

Avis moves to single-agency model to unify EMEA comms


By Jessica Goodfellow | Media Reporter

January 26, 2016 | 2 min read

Car rental company Avis has for the first time implemented a single-agency model to handle its brand communications across Europe, Middle East and Africa (EMEA), appointing Weber Shandwick to handle PR in the region.

The PR firm will manage promotional activity across Avis Budget Group's brands - including Avis, Budget and Maggiore - as the company prepares to unify communications in the region, a strategy which will come into full effect later this year.

Weber Shandwick will be working closely with existing agencies, including VCCP and The Social Partners, to deliver integrated PR and marketing campaigns.

Darren Peacock, director of brand marketing for Avis Budget Group EMEA, said: "As our focus on driving scale and creative impact increases, we’re so excited to be working with a multi-award winning agency partner with plans to bring our iconic brands’ promises to life in fresh and engaging ways."

The business will be led by Weber Shandwick’s chair for consumer marketing for EMEA, Louise Watson, who commented: "The Avis brand has more than 60 years’ heritage of ‘trying harder’ and our entire network is mobilised to bring that promise to life."

Oystercatchers managed the pitch process.

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