Ad of the Day: Snickers ‘Super Bowl 50 Teaser: Happy Birthday’

Snickers is wishing the Super Bowl a big happy birthday this year with a spot featuring a hungry Marilyn Monroe.

Continuing its ongoing ‘You’re Not You When You’re Hungry’ campaign, which last year saw Danny Trejo play a hungry Marcia Brady, the brand is teasing its Super Bowl 50 spot with a short video that sees a Marilyn Monroe imposter sing her iconic ‘Happy Birthday’ in a voice that couldn’t be farther from the actress’s actual vocals.

Of the Super Bowl teaser, Allison Miazga-Bedrick, director of Snickers, said: “Since we’re kicking-off the ‘50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate. But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.”

Created by BBDO New York, the brand’s 30-second game day spot will air during the first quarter of Super Bowl 50 on Sunday, Feb. 7 on CBS.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.