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The Drum

Ad of the Day: Snickers ‘Super Bowl 50 Teaser: Happy Birthday’

Snickers is wishing the Super Bowl a big happy birthday this year with a spot featuring a hungry Marilyn Monroe.

Continuing its ongoing ‘You’re Not You When You’re Hungry’ campaign, which last year saw Danny Trejo play a hungry Marcia Brady, the brand is teasing its Super Bowl 50 spot with a short video that sees a Marilyn Monroe imposter sing her iconic ‘Happy Birthday’ in a voice that couldn’t be farther from the actress’s actual vocals.

Of the Super Bowl teaser, Allison Miazga-Bedrick, director of Snickers, said: “Since we’re kicking-off the ‘50’ celebration of one of the world’s most iconic events it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate. But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we’re confident will satisfy fans hungry for a laugh.”

Created by BBDO New York, the brand’s 30-second game day spot will air during the first quarter of Super Bowl 50 on Sunday, Feb. 7 on CBS.