Uncommon situations? BBDO NY, Art Directors Club gets cheeky for entry call
The Art Directors Club (ADC), based in New York, has launched a series of ads promoting their 95th annual awards.
The ads in the “Rare For a Reason” campaign highlight some strange and uncommon situations that actually happen more often than winning a prestigious ADC Cube.
Created by BBDO New York, a premium is placed on interesting scenarios related to cousins marrying, sex toy injuries and selfie fatalities — all to underscore how difficult it is to win the award.
“The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube,” explains Marcel Yunes, creative director, BBDO New York. “They’re meant to show just how difficult and prestigious it is to be honored at the ADC Annual Awards.”
Additionally, the ADC, one of the first non-profit organizations in the world to champion commercial creativity and the artists who create it, acknowledged that, for the third consecutive year, all ADC juries have equal gender representation in accordance with the organization’s “Let’s Make the Industry 50/50” initiative.
The deadline for Digital and Student submissions is January 29, 2016 — and February 26, 2016 for Advertising and Innovation submissions.
See the other two ads below:
Credits
Client: Art Directors Club (www.adcglobal.org)
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Rick Williams
Creative Director: Marcel Yunes
ACD/Art Director: Alison Baker
Senior Copywriter: Farley Katz
Junior Art Director: Kristin Clark
Junior Copywriter: Matthew Low
Producer: Whitney Husnik
Videographer: Andrew Osborne
Production Assistant: Jeff Reagan
Post Production: EG+ Worldwide, New York
Executive Producer: Renee Haar
Senior Producer: Heath Schoengold
Editor: Nick Toscano
Mixer: Corey Bauman