MullenLowe Group unveils boxing Octopus global identity

MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners.

Settling on the deep sea mollusc to position itself as a global creative boutique the combined business will consist of four main brands MullenLowe; MullenLowe Profero; MullenLowe Mediahub and MullenLowe Open – each of which is denoted by its own tentacle.

Alex Leikikh, global CEO of MullenLowe Group said: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model.”

The in-house designed ‘Challenger Octopus’ marque will be used in 90 offices operating in 65 global markets.

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