Chris Whitelaw, iProspect UK chief, has been promoted to president of EMEA at the agency while also joining taking the role of global commercial director.
He will report to global president Ben Wood and take on responsibility for the digital performance agency across Europe, Middle East and Africa, which has 42 offices in the region.
Wood, said that Whitelaw had "worked tirelessly" to build iProspect UK over the past four years since his business I Spy was acquired in 2012.
"As our network continues to grow, having more experience and capability in key international roles is crucial. We have to join up the dots and identify ways to deliver value on a global scale – a skill which Chris will undoubtedly bring to the global team, as he leaves the UK business in great shape and in safe hands," Wood added.
Whitelaw, who was originally chief operating officer when he joined before becoming chief executive of the UK operation, said; “In the past four years I’ve seen iProspect grow rapidly, at both a UK level and on a global scale. Our clients are also seeing the global opportunity, and are looking to agencies like ourselves to help them drive value across the board, and not just regionally. On the ground knowledge is still important, but I’m looking forward to helping our 71 global teams work together to drive ever greater value for our clients, and our network as a whole.”
The Drum has learned that on the back of Whitelaw's promotion, current managing director Matt Adams has been made will assume full reponsibility for running the ageny's UK operations.