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Alphabet shutters Google Glass social media accounts heralding the death of its consumer-facing product


By John McCarthy | Opinion editor

January 25, 2016 | 2 min read

Alphabet has gestured towards the conclusion of the Google Glass brand with the closure of its social media accounts.

The company has previously implied that it was wrong to market Glass as a consumer devices with it continuing to work solely on the Enterprise Edition for the workplace.

Having published online content using #throughGlass on its social media accounts, including Twitter, Google+ and Instagram, each account has now been closed.

Following the rebrand and restructure of Google X, the company claimed that its developments were to be brought under tighter scrutiny with a board named the Foundry tasked with lowering risk and expediting turn-around on its projects.

The Glass Enterprise Editionm, which comes under the remit of Project Aura and could be be rolled out to the public under an entirely different brand completely following the closure of the social media accounts.

A final post on Google+ read: “Hi Explorers, we've had a blast hanging out with you on G+ throughout the Explorer Program. From now on, if you have any questions about your Glass, you can get in touch with us here."

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