How can creative disruption shape the future?

View Schedule

Nespresso sues Espresso over use of George Clooney clone

A storm in a teacup is brewing between two coffee rivals in Israel over who has the right to use the likeness of Hollywood heartthrob George Clooney in their commercials.

Nespresso has long used the silver fox in its commercials to promote its caffeine shots but now Israeli rival has recruited its own lookalike in what is a grey area for marketers.

The espresso ad depicts an older gentleman with more than a hint of Clooney’s features being introduced to the Espresso Club whilst a disclaimer below makes crystal clear to the short sighted that the actor employed is absolutely not George Clooney.

In response Nespresso is demanding $50,000 in damages and for the advert to be pulled but Espresso is holding firm against the threats, stating that the commercial was meant to be tongue-in-cheek to attract more ‘informal’ drinkers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.