ESI Media has begun an exclusive six month long multi-platform partnership with Sky Arts, with particular focus being placed on ESI’s culture magazines and supplements.
Kicking off with ‘The Nightmare World of HG Wells’, a new series starring ray Winstone and Michael Gambon, the campaign will see Sky Arts become the first long-term partner of I newspaper’s Culture Weekend.
Other key programmes will be featured each month in ES magazine and The Independent’s Radar magazine with stories also appearing on the independent.co.uk and standard.co.uk and Sky Arts will appear on the Evening Standard’s TV listings for the duration of the partnership.
Dan Locke, group partnerships director, ESI Media, said: “Our partnership with Sky Arts is the perfect collaboration and is testament to the reach and quality of ESI's brands and audiences. We are thrilled to be working with Sky Arts on such an exciting and diverse campaign across our platforms, tailoring each part of the partnership to the right audience.”
The campaign was brokered by MediaCom.