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Bud Light taps the US election hype as Seth Rogen and Amy Schumer suit up for Super Bowl slot

Bud Light has enlisted the comic talents of Seth Rogen and Amy Schumer to set the scene for its upcoming Super Bowl slot entitled ‘The Bud Light Party’.

The Anheuser-Busch InBev brand has created a pseudo-political party to drive sales from the Super Bowl until the all-important election in November 2016.

The 30 second slot sees the duo suit and boot up too, with Rogen donning a girdle and then consuming a hot dog, in W + K’s debut creative for Bud Light.

It unveils new tagline: “Raise one to right now.”

Adweek reports that Ronda Rousey and Michael Pena are among the talent tapped to contribute to the drive in its later activations.

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