Bud Light has enlisted the comic talents of Seth Rogen and Amy Schumer to set the scene for its upcoming Super Bowl slot entitled ‘The Bud Light Party’.
The Anheuser-Busch InBev brand has created a pseudo-political party to drive sales from the Super Bowl until the all-important election in November 2016.
The 30 second slot sees the duo suit and boot up too, with Rogen donning a girdle and then consuming a hot dog, in W + K’s debut creative for Bud Light.
It unveils new tagline: “Raise one to right now.”
Adweek reports that Ronda Rousey and Michael Pena are among the talent tapped to contribute to the drive in its later activations.