The Drum Awards for Marketing - Extended Deadline

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By Minda Smiley, Reporter

January 22, 2016 | 1 min read

Intel has rolled out an ad that it hopes will remind viewers, particularly younger ones, that many of the experiences that they enjoy in life are powered by the technology brand.

Called ‘Experience Amazing’ and created by McGarryBowen, the one-minute film (above) showcases how Intel’s technology helps designers, YouTube stars and artists do what they love to do every day.

In the video, YouTube star Kawehi reimagines Beethoven’s famous ‘Symphony No. 5,’ Nobumichi Asai turns faces into canvases and choreographers Rich + Tone create digital dance performances – all with the help of Intel technology.

According to Intel, the campagn is the brand’s “opportunity to define a new technology conversation that matches the changing landscape.”

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