Ad of the Day: St John Ambulance - Nursery Rhymes Inc.
Nursery rhyme favourites Humpty Dumpty, Jack and Jill, Incy Wincy Spider and more come together to help teach parents and the wider public how to help a baby who’s stopped breathing.
The follow up to last year’s award-winning ‘The Chokeables’, the BBH-led creative for St John Ambulance sees the characters struggling to come up with a memorable rhyme to help explain the technique that could save lives.
Launched online, the ad will air in high-profile spots during Coronation Street and 24 Hours in A&E with the in-house PR team working on securing exclusives and celebrity social media support.
Of the ad, Ian Heartfield, creative director at BBH London said: “Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let along learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.”
Agency: BBH London
Creative Director: Ian Heartfield
Copywriter: Fred Rodwell
Creative: Andy Parsons
Additional Credits: Strategist: Alana King
Business Lead: Jon Barnes
Account Director: Leo Sloley
Account Executive: Louisa Steele
Producer: Victoria Keenan
Production Company: Blinkink
Director: Becky and Joe
Song & Lyrics: Baker Terry and Joseph Pelling
Executive Producer: James Stevenson Bretton
Producer: Benjamin Lole
DOP: Ed Tucker
Post Production: The Mill & Blinkink Studios
Editor/Editing House: Joseph Pelling & Hugo Donkin/Blinkink Studios
Sound: 750mph
Media Account: Business Director: Nick Smith
TV Buying Director: Steve Venes
Account Manager: George Gwilliam
TV Buying Manager: Dan Denman
Account Executive: Leo Barron