Ad of the Day: St John Ambulance - Nursery Rhymes Inc.

Nursery rhyme favourites Humpty Dumpty, Jack and Jill, Incy Wincy Spider and more come together to help teach parents and the wider public how to help a baby who’s stopped breathing.

The follow up to last year’s award-winning ‘The Chokeables’, the BBH-led creative for St John Ambulance sees the characters struggling to come up with a memorable rhyme to help explain the technique that could save lives.

Launched online, the ad will air in high-profile spots during Coronation Street and 24 Hours in A&E with the in-house PR team working on securing exclusives and celebrity social media support.

Of the ad, Ian Heartfield, creative director at BBH London said: “Baby CPR is a difficult and scary thing to talk about. No one wants to think about it, let along learn it. So we have to do everything we can to make people sit up and take notice. We hope that puppeteered nursery rhyme characters on the brink of a nervous breakdown will do the trick.”

Agency: BBH London

Creative Director: Ian Heartfield

Copywriter: Fred Rodwell

Creative: Andy Parsons

Additional Credits: Strategist: Alana King

Business Lead: Jon Barnes

Account Director: Leo Sloley

Account Executive: Louisa Steele

Producer: Victoria Keenan

Production Company: Blinkink

Director: Becky and Joe

Song & Lyrics: Baker Terry and Joseph Pelling

Executive Producer: James Stevenson Bretton

Producer: Benjamin Lole

DOP: Ed Tucker

Post Production: The Mill & Blinkink Studios

Editor/Editing House: Joseph Pelling & Hugo Donkin/Blinkink Studios

Sound: 750mph

Media Account: Business Director: Nick Smith

TV Buying Director: Steve Venes

Account Manager: George Gwilliam

TV Buying Manager: Dan Denman

Account Executive: Leo Barron

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