Wahanda rebrands as Treatwell as it eyes European domination

Online hair and beauty booking service Wahanda has undergone a make over of its own and rebranded as Treatwell to realise its growth ambitions.

Following a period of growth, Wahanda is now looking to ramp up operations in Europe and had already acquired a string of key competitors in the region – including Treatwell.

The company worked with DesignStudio on the rebrand to define the brand strategy, create a new identity and develop a voice that could be rolled out across all 10 countries where they operate.

After research, the agency found that instead of glossy, airbrushed images of beauty, the new brand needed to a place that celebrates individuality. The transformation from a booking site to a platform for self-expression gives Treatwell the freedom to offer a tailored, personal experience to all its customers.

Abstract body shapes and patterns are used across the website, app and brand communications, alongside photography that reflects the unique style of all the different customers and salons.

DesignStudio also developed a set of in-house tools and guidelines that will help the team implement the brand across multiple different countries and touch points.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.