Pumpkin PR has named Tracey O’Connor, ITV’s former head of press, as its first managing director to focus on developing the business, grow its account portfolio and lead its PR team.
O’Connor will report directly to newly appointed CEO Sarah Owen and has over 20 years’ experience in PR, media and broadcasting through her time at ITV, including heading up the PR strategy for ITV’s repositioning of its VOD service.
Owen said: “Tracey is the obvious and ideal choice to lead Pumpkin in the next stage of its development. Not only is she a joy to work with, she has a deep understanding of the commercial landscape, exceptional crisis management skills and proven leadership expertise. We are growing fast. So her first task at Pumpkin will be to attract and add to the existing team.”
O’Connor added: “I am delighted to be joining Pumpkin as MD at such a crucial stage. Sarah has built an exceptional and growing business with a fantastic reputation as a can do agency that knows the industry inside out. I am really looking forward to working with Sarah and the team to realise its ambition for further growth and success.”
ITV has retained Pumpkin to manage its commercial and online PR through to April 2016.