Generals Mills appeals to health-conscious consumers in latest cereal ad

Food giant General Mills, whose brands include Trix and Cheerios, has rolled out a spot to remind health-conscious parents that many of its cereals are now officially free of artificial flavors and colors.

The spot comes as General Mills announces that as of today, 75 per cent of its cereals – including Reese’s Puffs, Golden Grahams and Frosted Cheerios - no longer include ingredients from artificial sources.

Created by McCann New York, the playful ad (above) features kids who are quick to say ‘again!’ to their parents after engaging in fun activities like running through a maze or splattering paint all over themselves.

At the end, a voiceover tells viewers: “General Mills is removing artificial flavors and colors from our cereals. So you can love cereal, again.”

Last year, General Mills pledged to rid more than 90 per cent of its cereals of artificial flavors and colors by the end of 2016, following similar proclamations by Nestle, Subway and other food brands.

In November, General Mills launched a digital campaign that reinforced the company’s commitment to making its products more natural.

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