Wieden+Kennedy Karmarama TBWA

Confused.com shortlists Karmarama, W+K and TBWA following call for ‘wild card’ entries


By Jennifer Faull, Deputy Editor

January 20, 2016 | 2 min read

Following a call for a ‘wild card’ pitch earlier this month, Confused.com has whittled the shortlist for its creative account down to three agencies: TBWA, Wieden + Kennedy, and Karmarama.

BBH, which had previously been shortlisted, is no longer in the running.

Chief marketing officer Paul Troy kicked off the review earlier this month after arriving at the business last November, saying he was looking for a creative partner to support his ambitious plan to “re-energise” the brand and drive share growth ahead of the category.

The Drum understands Troy was particularly impressed by two executive creative directors, namely Graeme Douglas at TBWA and Nik Studzinski at Karmarama, who secured a place on the shortlist for their respective agencies.

The three shortlisted agencies are to be briefed this week.

Publicis London is the incumbent on the account, estimated to be worth in excess of £25m. However the agency, which recently took on the £73m Morrisons creative business, decided not to repitch.

Wieden+Kennedy Karmarama TBWA

More from Wieden+Kennedy

View all


Industry insights

View all
Add your own content +