'Asia is the New Frontier' says Sir Martin Sorrell

By Laurie Fullerton | Freelance Writer

January 20, 2016 | 2 min read

Whether it be the Asian entrepreneurs seeking Western marketing and PR know-how, or a combination of mutual Western and Asian investment , Sir Martin Sorrell, founder and CEO of WPP believes Asia is the place for any young entrepreneur to get his start.

Sorrell noted: "What draws well-informed young adults to the Asia-Pacific region is its potential for innovation and entrepreneurship. And, Asia increasingly appeals not only as a place to work, but also a place to live." In fact, in a story published by US News and World Report, China was selected as the number one best country to start a career, beating out Germany, the U.S.A. and the U.K. Citing its appeal to Millennials in particular, WPP/ BAV Consulting conducted in partnership with The Wharton School and US News and World Report by asking 16,200 influential people who ultimately picked China first.

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Along with China, Japan and South Korea were six and seven on the list but, other locations like Singapore or emerging economies in Vietnam, the Philippines, and Sri Lanka appeal to the young creatives. Sir Martin said it is the optimism about Asia and a slightly easier standard of living that draws young people, and there is often funding for new, entrepreneurial ideas that really draws the talent.

Additionally, the most innovative per dollar countries are in descending order China, India, Japan, South Korea, Vietnam and Pakistan. Whereas the report shows that business decision makers consider countries that make promising partners - like India, Pakistan and Singapore to be ideal. The message is clear, and Sir Martin, agrees, time to brush up on your Mandarin and look towards Asia as the land of opportunity.


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