Just Eat snaps up Notonthehighstreet.com's Ben Carter as UK MD
Just Eat has poached Notonthehighstreet.com's marketing director, Ben Carter, to head up its UK marketing arm.
Joining at the begining of next month he will oversee the takeaway delivery site's consumer, trade, digital and social media channels.
Carter has served as marketing director at Notonthehighstreet.com for two years, prior to which he held posts at Betfair and Setana Sports. Before making the leap to work client-side, he was a journalist and editor at New Media Age and Marketing Magazine.
Just Eat's global chief marketing officer, Barnaby Dawe, said that the firm was "thrilled" to have tapped Carter for the role, and said he was a "great addition to the team".
"He has a proven track record in building impressive, impactful and meaningful marketing strategies for some of the UK’s most disruptive digital brands," he added.
Carter added: “Just Eat has high and positive consumer awareness both as a food utility service but also as a food destination. As UK marketing director, I will be looking to build on this by establishing Just Eat as a true storytelling brand, whether it’s for our customers or the thousands of restaurant partners."
Just Eat spent 2015 revamping its marketing strategy. In October it released a quirky £6m campaign which saw popular song lyrics replaced by takeaway foods and reported a 46 per cent rise in orders compared with 2014.