Facebook Atlas' head of sales, Damian Burns, is set to deliver the keynote speech at DigitasLBi's What's Next... In Media event.
He will front the line-up alongside Guardian Labs' Anna Watkins, Mashable's executive director, EMEA Ben Maher and Rose Lewis, founder of Collider.
Hosted by Paul Dalton, the event will take place at DigitasLBi’s Brick Lane offices and will examine how the media landscape is being transformed by the creative application of technology and access to individual-level data.
Speakers will explore themes including native advertising, data-driven content and programmatic media.
Burns joined the Facebook-owned ad serving and measurement platform in February 2015. He was previously director of global strategic partnerships at Google and also spent five-and-a-half years at Publicis Groupe’s ZenithOptimedia.
What’s Next... In Media takes place on Wednesday 27 January.