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Amazon hopes witnessing its Prime Air drones in action will be 'as normal as seeing a delivery truck'

Online retailer Amazon has unveiled its drone delivery ambitions, stating that it hopes the day will come when they’ll be so widely used that the practice will no longer be a "novelty" to customers.

Paul Misener, Amazon’s vice-president for global public policy, has revealed a little more information about the Prime Air drone service, further enforcing the idea of 30-minute deliveries.

The retailer, which first introduced the public to its Prime Air operation with a cheeky slot featuring former Top gear host Jeremy Clarkson, has unveiled its idealised consumer-led society in which shoppers can have goods within their hands in less than an hour.

Misener told Yahoo News: “Prime Air is a future delivery service that will get packages to customers within 30 minutes of them ordering it online at

“We want to make the deliveries. And we believe that these Prime Air drones will be as normal as seeing a delivery truck driving down the street someday. So the novelty will wear off.”

The firm is looking to develop drones that can travel over 10 miles per trip. They currently weigh about 55 pounds each, but will be able to carry packages of up to five pounds, which Misener claims will cover “the vast majority of the things we sell at Amazon”.

Rubbishing claims that the drones will blot out the sky, Misener concluded: “It’s not gonna be some science fiction, Hitchcock scenario; that’s a bit of an exaggeration. But if we design these correctly, they won’t be loud and obnoxious and noisy.”

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