The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

PornHub News Marketing Services

Porn Hub's 2015 insights show promising future for the increasingly popular brand

Author

By The Drum | Editorial

January 18, 2016 | 2 min read

Pornhub’s inoffensive marketing push is continuing to help the adult website break new ground and its 2015 metrics give an insight into the online behaviour of its users throughout the world while also promoting the global popularity of the site.

Pornhub 2015 year in review

The company may have its hands tied when it comes to what it can show across mainstream advertising, however it isn't preventing it from finding ways to market itself to the public at large - including a humorous Christmas ad campaign and advertising from big brands such as Diesel.

Its 2015 yearly overview suggests that its marketing approach is paying off as average viewing time on the site grew 4 seconds on last year to 9 minutes and 20 seconds- fittingly this is also the title of a 2002 novel by Gary Pomerantz, ‘Nine Minutes, Twenty Seconds- A True Story of Tragedy and Triumph’.

The company is also beginning to erect a presence in other key markets too, including India which moved up to third position in the rankings of worldwide traffic. The biggest jump in popularity for an individual country was the Philippines which climbed three places to 16th position. Unsurprisingly the US and lead the way with 41 per cent of overall traffic, followed by the UK.

Other interesting stats the company is using in its attempts to market itself include the total length of time spent watching video on the site. In total 4,392,486,580 hours of video were watched in 2015 which is 2.5 times longer than homo sapiens have been on earth or 12 videos watched by everyone person on earth.

PornHub News Marketing Services

More from PornHub

View all

Trending

Industry insights

View all
Add your own content +