Tier one websites including TheAtlantic.com, GQ.com, Newyorker.com, Economist.com and Time.com have all fallen victim to recent updates to Google's core search algorithm with their web pages no longer featuring as prominently as the search giants rankings, according to a Searchmetrics.
The update, hinted at by key Google employees John Mueller and Gary Illyes over the past week, has led to a marked drop in the key titles' respective websites on Google's US search index, according to the analysis published this weekend.
Commenting on the results, Marcus Tober, Searchmetrics CTO, said: “It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publishers who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com.”
At the same time as some online publisher sites have experienced drops in search performance, others actually won in Google.com search results. Gains have been experienced for instance by those publishers with current or holistic content, where holistic refers to covering a topic comprehensively, according to Searchmetrics.
According to Searchmetrics the above trend is not yet noticeable in other international markets, which could indicate that this update has not yet been rolled out globally, but the survey underlines the power Google holds in online publishing.
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