Digital Transformation

The Economist, The New Yorker and Time all fall victim to Google update

By Ronan Shields | Digital Editor

January 17, 2016 | 3 min read

Tier one websites including TheAtlantic.com, GQ.com, Newyorker.com, Economist.com and Time.com have all fallen victim to recent updates to Google's core search algorithm with their web pages no longer featuring as prominently as the search giants rankings, according to a Searchmetrics.

Live data is changing search

The update, hinted at by key Google employees John Mueller and Gary Illyes over the past week, has led to a marked drop in the key titles' respective websites on Google's US search index, according to the analysis published this weekend.

Commenting on the results, Marcus Tober, Searchmetrics CTO, said: “It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publishers who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com.”

Live data is changing search

At the same time as some online publisher sites have experienced drops in search performance, others actually won in Google.com search results. Gains have been experienced for instance by those publishers with current or holistic content, where holistic refers to covering a topic comprehensively, according to Searchmetrics.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

According to Searchmetrics the above trend is not yet noticeable in other international markets, which could indicate that this update has not yet been rolled out globally, but the survey underlines the power Google holds in online publishing.

To stay on top of the tech effecting the media check out The Drum’s Media Slap

Digital Transformation

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +