The #OscarsSoWhite hashtag been causing a stir since the Academy Awards nominations were revealed yesterday (14 January), with Idris Elba and Star Wars: The Force Awakens among some of the most discussed topics online.
Twitter users took to the platform to highlight the lack of diversity and question why some of the last 12 month's biggest blockbusters starring black actors were ignored in the nominations.
Movie fans have expressed concerns over the fact that not one single nominee across the Best Actress, Best Actor, Best Supporting Actor or Best Supporting Actress is black.
The hashtag clocked 76,644 mentions on Twitter alone yesterday, with the majority of the conversation online revolving around Idris Elba's Netflix Original flick Beasts Of No Nation.
Figures from brand intelligence platform Amobee indicate the movie occupied 96 per cent of the chat online, followed by new Rocky title Creed starring Michael B Jordan.
The third most talked about movie was Carol, with users calling out Academy judges for ignoring the gay love story in the Best Director and Best Picture cateogies.
Starwars: The Force Awakens' failure to snag a nod in the Best Picture Field was criticised by users who felt the performances by lead performers Daisy Ridley and John Boyega had been overlooked.
When it came to actors Elba, Jordan and Will Smith (who was snubbed for his role in Concussion) were the most mentioned online. Amobee highlighted that having three black actors dominate conversation around Oscar snubs showed the issue wasn't "a single oversight, but a systemic problem on why all the nominees were white again this year."