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16 March - 24 April 2020

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6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Benefit and Starbucks pair for #bestfriends campaign to offer free coffee and make up

Benefit Cosmetics and Starbucks have joined forces for the month of February to offer consumers free coffee and makeup via its #bestfriends campaign.

The two brands have launched a partnership for what they have dubbed the 'Month of Love' that will allow consumers to enjoy complimentary makeovers and coffee across the UK.

From 1 February customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve, which can be redeemed at any Starbucks store for a buy-one-get-one-free hot drink.

Similarly, visitors to Starbucks can pick up a pink emoji coaster to redeem a free 'makeupper' or makeover at a Benefit boutique.

Starbucks’ marketing director for the UK, Steve Flanagan, commented on the partnership: “For Starbucks, enhancing customer experience is high priority and we are pleased to be offering an array of promotions both at Benefit stores and at Starbuck stores too. What a way to show our appreciation to our customers with coffee offers and some well-deserved pampering.”

Pop-up pamper parlours will also appear in selected Starbucks stores in London, Glasgow, Edinburgh, Birmingham and Liverpool, while a pink van outside the Benefit Cosmetics Carnaby Street boutique will give away coffee and cosmetics for free.

Starbucks is also adding two new limited addition drinks to its menu: Burnt Caramel Latte and Pistachio Rose Mocha.

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