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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Twitter quietly launches dedicated gaming channel

Twitter is ramping up its efforts to become a major player in the gaming space with the launch of a new dedicated channel, @TwitterGaming.

Julia White from the social network's media partnership team said the platform wants to tap into the "thousands of gaming-related tweets" sent on Twitter each day.

"Whether folks are discovering a new game, Tweeting at a gaming personality, keeping up with gaming news or following their favorite eSport, we want want to make it easy for gaming fans to find and join the most vibrant conversations about games," she added.

Twitter Gaming, which debuted quietly last night, joins the platform's roster of official accounts which span various topics from music to government and follows on from the launch of the social network's gaming vertical at the end of last year.

Back in September, the platform tapped YouTube's former director of gaming content, Rodrigo Velloso to head up the division as director of gaming partnerships.

It's not yet known how Twitter will build out ads for @TwitterGames, but the move signals the company's desire to create deeper relationships with the industry, which is estimated to be worth $92bn.

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