Taco Bell appoints Marisa Thalberg as CMO

Marisa Thalberg, who joined Taco Bell last year as chief brand engagement officer, has been promoted to chief marketing officer.

She replaces Chris Brandt, who has left the Mexican fast-food chain to pursue other professional opportunities, according to Taco Bell.

In her new role, she will oversee all product and brand marketing as well as consumer engagement. Before joining Taco Bell, she served as vice president of corporate digital and content marketing worldwide at Estée Lauder Companies.

Of her appointment, CEO of Taco Bell Brian Niccol said: “With Chris’ departure, we are fortunate to have proven leadership in place to continue our great momentum. I’m confident that Marisa’s deep brand experience and unique background will allow us to continue our position as a brand people passionately trust and champion. We’ve has great success in 2015, and I know our best days are ahead of us.”

Before joining Estée Lauder Companies, Thalberg held executive marketing positions at Unilever Cosmetics International and Revlon.

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